SFA Success Summit 2026 — Don’t Stop at SFA Implementation: The Cutting Edge of Utilization That Delivers Results —

The adoption rate of SFA is increasing year by year.
However, many companies commonly report challenges such as “data not being entered,” “failure to fully utilize the system,” and “the system not taking root on the front lines.”
The value of SFA is not realized simply by implementing it.
What determines the results is how the system is operated after implementation and how it is integrated into sales activities.

The SFA Success Summit 2026 is a conference held under the theme, “How to leverage SFA to drive results.”
The event will bring together experts at the forefront of sales transformation, AppExchange partners supporting the Salesforce ecosystem, and specialized companies from various fields driving sales digital transformation.
Going beyond mere tool demonstrations, the summit will share the mindset and practical knowledge needed to drive sales results. We are honored to welcome Ms. Yukari Kuramoto, Executive Officer and CPrO (Chief Productivity Officer) at Persol Holdings, Inc., as our keynote speaker.
Ms. Kuramoto is known as the author of the report and essay “Why Is Sales Productivity in Japan So Low?”—published during her tenure at McKinsey & Company—and has been a leading voice in discussions on improving sales productivity at Japanese companies.
Currently, as CPrO at Persol Holdings, she oversees cross-functional productivity improvements across sales and marketing and is driving company-wide transformation.
He has supported sales reforms at more than 20 B2B companies to date and continues to actively share insights on topics such as sales productivity and the use of AI.
In this presentation, building on the issues raised in *Why Is Sales Productivity in Japan So Low?*, he will discuss the structural challenges facing the sales organizations of Japanese companies and the mindset required to ensure that SFA functions as a foundation for sales transformation rather than merely as a management tool.

• Date and time

  Thursday, August 20, 2026, 1:00 PM – 3:30 PM

• Outline of the event

  Event Format: Online
  Admission: Free
  Participation Format: You may join or leave the event at any time.
  

• Schedule

  1:00 PM–1:10 PM: Opening
  1:10 PM–1:50 PM: Keynote Speech by Mr. Kuramoto
  1:50 PM–2:10 PM: Why Does “SFA That Isn’t Used” Happen? — How to Create Data Utilization That Naturally Drives Frontline Action (UPWARD Co., Ltd.)
  2:10 PM–2:30 PM: Tripling Your Deal Conversion Rate: How High-Performing Organizations Use SFA Data—Discovering Winning Sales Strategies with AI (SalesNow Co., Ltd.)
  2:30 PM–2:40 PM: Break
  2:40 PM–3:00 PM: Why Does That Company’s SFA Serve as a “Weapon,” While Ours Remains Just a “Reporting Tool”? An Expert with 16 Years of Experience Supporting Salesforce Adoption Speaks Candidly About the Divide Between Successful and Unsuccessful Companies (TerraSky Technologies, Inc.)
  3:00 PM–3:20 PM: Moving Beyond “Install and Forget” — The Science of Sales Execution: Creating a Rhythm of Action (SALESCORE Co., Ltd.)
  

• speaker

  • 

    PERSOL Holdings, Inc. Executive Officer, CPrO

    Ms. Yukari Kuramoto

    Since 2004, he has served as a leader in B2B sales and marketing at McKinsey & Company, supporting sales transformation and global growth strategies. He is currently driving sales productivity initiatives at Persol Holdings.

  • 

    UPWARD Co., Ltd., Executive Officer and General Manager of the Sales Division

    Wakaizumi Kojin

    Graduated from Kansai University.
    After working in retail sales at a major securities firm, he joined UPWARD in 2020.
    After setting a new annual sales record in the small and medium-sized business segment, he has led numerous proposals and implementations for enterprise clients.
    In 2025, he became the youngest-ever Head of Sales, and in 2026, he was appointed Executive Officer.
    In addition to driving sales strategy, he leads organizational reforms to maximize results.

  • 

    SalesNow ADR/Alliance, Inc.

    Mr. Shinya Ohno

    After joining a major staffing firm as a new graduate in 2009, I gained extensive experience in corporate sales, alliances, and new business development. I was seconded to a sales support and outsourcing company that markets the sales expertise cultivated at that firm, where I was engaged in customer support.
    I subsequently joined SalesNow, where I was responsible for launching the inside sales team. After working in field sales and alliances, I am currently focused on maximizing sales productivity, including the implementation of AI in inside sales.

  • 

    TerraSky Technologies, Inc. Executive Customer Success Manager

    Mr. Hirokazu Kitagawa

    1998: Joined Oracle Japan, Ltd.
    2008: Joined Salesforce Japan, Inc.
    Inspired by the concept of customer success, I spent approximately 17 years supporting hundreds of clients and developing support programs
    2025: Joined TerraSky Technologies, Inc. as Executive Customer Success Manager

  • 

    SALESCORE, Inc. Enablement and Success Division, ProBuddy

    Mr. Takanori Sasaki

    After graduating, I joined Keyence Corporation, where I was responsible for corporate sales, mentoring junior employees, and promoting new products in my region.I subsequently joined SALESCORE and currently work as a ProBuddy in the Enablement Success Division. I support the transformation of sales organizations through sales digital transformation, sales process design, KPI design, the adoption and utilization of CRM systems, and talent development. Focusing primarily on major corporations, I am working to improve the execution of sales strategies, boost productivity, and enhance the reproducibility of sales results.

• organizing

  SALESCORE, Inc.

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